Campaign Summary
Oceana Canada partners with researchers, non-governmental organizations, the federal government, Indigenous Peoples, and the fishing industry to study sensitive marine habitats and advocate for their protection. This is essential for the future of our planet: it supports healthy, productive ecosystems, and the recovery of depleted fish populations that coastal communities depend on.

Gulf of St. Lawrence Campaign
In 2017, Oceana Canada and Fisheries and Oceans Canada embarked on a journey into the Gulf of St. Lawrence to research the seafloor. In one of the world’s deepest and largest estuaries, the scientific team explored the undersea landscapes of the the Laurentian Channel North and South, the American Bank, and the Cape Breton Trough using a state-of-the-art submersible robot known as the ROPOS.

Challenge
Capture behind-the-scene memorable moments of the scientists and crew during the expedition.

Solution
Evermaven documented the topside logistics of the expedition through visual storytelling and candid photography. The images from this expedition were published as a book and hand delivered to The Honourable Dominic LeBlanc, Minister of Fisheries, Oceans and the Canadian Coast Guard, in Ottawa during an advocacy gathering with the Speaker of the House.

Central Coast of British Columbia Campaign
In 2018, Oceana Canada and Fisheries and Oceans Canada, alongside CCIRA, the Heiltsuk First Nation, and the Kitasoo/Xai’xais First Nation, embarked on a journey into Kynoch Inlet, Seaforth Channel, and Fitz Hugh Sound. Diving to depths below 200 meters with a submersible robot, the scientific team studied fjord habitats that are home to complex rocky reefs with a high diversity of rockfish, corals, sponges, and basket stars. These are unique ecosystems where marine life flourishes, yet research in these areas is extremely limited. By studying these areas, the expedition collected essential data to make a case for the conservation of these critically important habitats.

Challenge
Make a series of films about the expedition while highlighting the prominent role played by First Nations and the collaborative nature of this expedition.

Solution
Evermaven traversed the BC coastline, visited with First Nations, and spent time at sea to capture the raw and candid moments on film that tell a tale of collaboration and scientific exploration. The film series highlighted the research conducted, the diversity that exists at ocean depths, and led audiences to a call to action. Evermaven developed, designed, and used a map integrated digital platform to garner national and regional media coverage, and grow a base of support among Canadians through compelling images, video footage, and storytelling that we shared in real time.

Partners
Oceana Canada
Department of Fisheries and Oceans Canada
CCIRA
Heiltsuk First Nation
Kitasoo/Xai’xais First Nation

Communication Services
Art Direction, Script Writing, Social Media Strategy, Video Editing, Geo-spacial Map Integrated Website Development, Documentary Filmmaking, Photography, Book Publishing

Documentary Filmmaking

Expedition Website – www.protectoceans.ca

Photography

Book