Summary
The establishment of a population of invasive Asian carp in the Great Lakes would be truly alarming: we would see fewer and smaller native fishes, degraded wetlands, and adverse effects on the ecosystems which all Canadians cherish. This freshwater treasure, worth more than 7 billion dollars annually to the economy would be in jeopardy.

The establishment needs to be prevented and the task of keeping the Asian carp at bay is being spearheaded by the Department of Fisheries and Oceans Canada. Their efforts to document and monitor the establishment continue to safeguard our waterways, but preventing the establishment is about more than that. The ability to identify these invasive fish by the public is a critical aspect.

Challenge
The establishment of a population of invasive Asian carp in the Great Lakes would be truly alarming: we would see fewer and smaller native fishes, degraded wetlands, and adverse effects on the ecosystems which all Canadians cherish. This freshwater treasure, worth more than 7 billion dollars annually to the economy would be in jeopardy.

Solution
Through a collaboration with ROM Biodiversity, a centre at the Royal Ontario Museum in Toronto, Evermaven worked with the Department of Fisheries and Oceans Canada to produce a motion graphic video about the threat of Asian carp establishment. The video continues to be used as an educational tool that explains the issue to the public, teaches them how to recognize and ID these fish, and what actions to take when they see these fish. Tens of thousands of people have seen the video at the Royal Ontario Museum and in outreach efforts by the Department of Fisheries and Oceans Canada.

Partners
Royal Ontario Museum
Department of Fisheries and Oceans Canada

Project Services
Art Direction, Script Writing, Illustration, Animation

Illustrations