The Future Oxford Community Sustainability Plan—a wide-ranging policy blueprint “to improve quality of life for Oxford’s current and future generations”—provides an entry point to foster entrepreneurialism, create jobs for youth, ensure access to locally grown food, and it provides gathering places for the people in the community.
Pull back the view further, and these initiatives join an even longer list of core goals and values—from preserving and protecting healthy ecosystems to cutting waste and promoting resource recovery—that make up the complete Future Oxford Community Sustainability Plan. In all, the plan contains 17 primary objectives and more than 70 prescribed actions to achieve them, grouped under three pillars: economy, community, and environment.
Translate the technical objectives of the Future Oxford Sustainability Plan into a relatable story each member in the community could connect to.
Evermaven produced a motion graphic explainer video that was easily shared on social media platforms, embedded into the campaign digital platform, and used in internal strategic meetings.