Social Media:

We Are Abel

with The Wilderness Society

Social Media:

We Are Abel

with The Wilderness Society

When President Trump signed a shocking bill to allow oil development in Alaska’s unspoiled ANWR, the Gwich’in Nation in Alaska and Canada mobilized.

/01CONTEXT

For the Gwich’in, the Arctic National Wildlife Refuge is a culturally and spiritually important land that provides a key source of sustenance through the Porcupine caribou herd. Every year, the herd has migrated from the inner lands of Alaska and Canada to the coastal plain of the Arctic Refuge to calve its young. Here, the young caribou are less vulnerable to predators, but Trump’s plan would put roads, air pads, and oil infrastructure right in the middle of this safe haven.

/02CHALLENGE

Direct people to The Wilderness Society’s campaign website.

/03SOLUTION

Evermaven assisted The Wilderness Society with social media strategy and tactics and narrative consultation and produced a series of Instagram stories that were published alongside the launch of the We Are Abel film. The Instagram stories included a customized typewriter text effect and were seen at @wildernesssociety and @evermaven.

/05Services

Art Direction, Photography, Behind-the-scenes Video, Social Media Strategy & Tactics, Instagram Stories & Posts, Illustration, Motion Graphics