Summary
When President Trump signed a shocking bill to allow oil development in Alaska’s unspoiled Arctic National Wildlife Refuge, the Gwich’in Nation in Alaska and Canada mobilized.

For the Gwich’in, the Arctic Refuge is a culturally and spiritually important land that provides a key source of sustenance through the Porcupine caribou herd. Every year, the herd has migrated from the inner lands of Alaska and Canada to the coastal plain of the Arctic Refuge to calve its young. Here the young caribou are less vulnerable to predators, but Trump’s plan would put roads, air pads and oil infrastructure right in the middle of this safe haven.

For the Gwich’in people who live in communities surrounding the refuge, the changes could be devastating. The tradition of hunting caribou goes back generations and provides an important food source to Gwich’in villages. Trump’s efforts could threaten this way of life in the time it takes to set up an oil rig.

The We Are Abel film features the story of an indigenous father who is standing against Trump’s reckless plans to industrialize the Arctic Refuge. Not only is Jeffrey Peter fighting for his culture’s existence, but also for his son’s ability to know that culture fully.

There is still hope for the Arctic Refuge. Members of Congress have introduced a bill that would reverse the Trump law and remove the immediate threat from this special wild place. Our hope is to win enough congressional champions to push the law to victory this year.

Challenge
Direct people to the We Are Abel campaign website.

Solution
Evermaven assisted The Wilderness Society with story build and narrative consultation and produced a series of Instagram stories that were published alongside the launch of the film. The Instagram stories included a typewriter text effect and were seen at @wildernesssociety and @evermaven.

Partners
The Wilderness Society

Communication Services
Motion Graphics, Production, Story and Narrative Build

Instagram Stories