Campaign:

An Ocean Nation

with Canada’s Oceans

Campaign:

An Ocean Nation

with Canada’s Oceans

Over 30 of Canada’s most respected and informed marine communicators, scientists, Indigenous representatives, artists, and storytellers came together at the Royal Ontario Museum in Toronto.

/01CONTEXT

After a public facing forum at the Royal Ontario Museum—that included over 600 people—leaders met privately to craft a vision for Canada’s oceans with the goal of confirming Canada’s identity as an ocean nation.

/02CHALLENGE

Concisely summarize insights from the forum and share a vision for Canada’s oceans in a poignant letter—obtain signatures on the letter from key stakeholders who respond to a call to action.

/03SOLUTION

Evermaven sat at the table and participated in the forward-thinking discussion while leading aspects of the communication strategy to be implemented. We then built a social friendly, mobile responsive online platform complete with original art by illustrator Pete Ryan that uniquely visualized 5 areas of focus and highlighted expert recommendations; Catherine McKenna, the Minister of Environment and Climate Change at the time, signed the campaign action, alongside many others.

/05Services

Strategy, Art Direction, Illustration, Website Development

/06Website

/07Illustrations