Campaign:
An Ocean Nation
with Canada’s Oceans
Campaign:
An Ocean Nation
with Canada’s Oceans
Campaign:
An Ocean Nation
with Canada’s Oceans
/01CONTEXT
After a public facing forum at the Royal Ontario Museum—that included over 600 people—leaders met privately to craft a vision for Canada’s oceans with the goal of confirming Canada’s identity as an ocean nation.
/02CHALLENGE
Concisely summarize insights from the forum and share a vision for Canada’s oceans in a poignant letter—obtain signatures on the letter from key stakeholders who respond to a call to action.
/03SOLUTION
Evermaven sat at the table and participated in the forward-thinking discussion while leading aspects of the communication strategy to be implemented. We then built a social friendly, mobile responsive online platform complete with original art by illustrator Pete Ryan that uniquely visualized 5 areas of focus and highlighted expert recommendations; Catherine McKenna, the Minister of Environment and Climate Change at the time, signed the campaign action, alongside many others.
/04Partners
/05Services
Strategy, Art Direction, Illustration, Website Development
/06Website
/07Illustrations