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Recruitment Campaign
with Marine Institute

The Marine Institute is a future-focused organization that offers an unparalleled breadth of research, training, and academic expertise across ocean sectors.

Campaigns

/01CONTEXT

The Marine Institute of Memorial University is a world-leading ocean-related career education and research centre. As the Marine Institute enters its next evolution phase, Memorial University has developed a new vision to shape its goals and decisions while solidifying its reputation for oceans-related excellence.

/02CHALLENGE

Manifesting this vision through new visual storytelling assets was paramount. Collaborating with multiple departments at the university, we needed to produce a complete portfolio of campaign content to be published online, in print, and across social media platforms. All of this needed to be completed before the next recruitment cycle.

/03SOLUTION

Through strategic storytelling, design, and tailored social media deliverables, we produced over 175 individual content pieces to immerse potential students in the Marine Institute’s world-class classrooms and broader environment. At the centre of this bold campaign were the human stories of existing students, alumni, researchers, and faculty who embodied the institute’s excellence and shared their personal stories of success. Our work continues to be central to the Marine Institute’s ongoing recruitment.

/05Services

Filmmaking, Graphic Design, Photography, Social Media Strategy, Video Editing

/06Student Viewbook

/07Photography

We are a communications agency that specializes in crafting stories about people and planet.

Our environmental stories—rooted in the human condition—are designed to make audiences care. With you, we hope to foster a more sustainable and equitable world, where our collective well-being is at heart.

people + planet + purpose

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