Social Media:

Gorillas in the Mist

with Smithsonian Magazine

Gorillas in the Mist

with Smithsonian Magazine

Long victimized by poaching and deforestation, Africa’s mountain gorillas are in the midst of a surprising rebound that is sparking new hopes for the beloved primate.

/01CONTEXT

The International Gorilla Conservation Programme (IGCP) is a unique coalition of international conservation organizations joining forces with national and local partners to ensure the long-term survival of the now endangered mountain gorillas.

/02CHALLENGE

In the mountainous forests of central Africa live the last remaining mountain gorillas. Now endangered, mountain gorillas number barely a thousand.

/03SOLUTION

Evermaven partnered with a suite of collaborators to realize the visual storytelling that both depicted the plight of the mountain gorillas and showcased the heroic conservation work being conducted on the ground. Our photographic prowess was recognized by Smithsonian Magazine and garnered us a Communication Arts award. Our campaign assets were easily shareable on social media in a series of Instagram stories.

/05Services

Art Direction, Photography, Behind-the-scenes Video, Social Media Strategy & Tactics, Instagram Stories & Posts, Motion Graphics